END. reunites with Reebok to deliver the second instalment of the collaboration that saw the reimagining of one of the sneaker world’s most iconic silhouettes. Arriving to the sneaker market over twenty-five years ago, the Instapump technology revolutionised the time-honoured tradition of lacing, with the futuristic Instapump Fury arriving in the mid-1990s to revitalise the concept ready for the next generation of sneaker enthusiasts.
Inspiration for the collaboration is drawn from one of Mother Nature’s most intriguing creations, salmon. This majestic animal’s instinct for survival, teamed with the incredible journey it undertakes during its lifetime, has seen it surrounded by a rich web of myth and folklore around the world. The upper of the END. x Reebok Instapump Fury ‘Black Salmon’ looks to replicate the uniquely textured surface of the fish’s skin; a premium suede embossed to resemble the overlapping design of fish scales. A ballistic nylon cage in coordinating black delivers the innovative technology that saw the silhouette become a legend.
Highlights arrive in the form of the distinctive pink tone of the salmon’s flesh, sitting as a flash to the outsole along with a premium suede to the heel panel. The pink tone extends to the neoprene boot within, mimicking the flesh’s concealment beneath the sleek scaled surface. The darkly textured upper stands atop a speckled midsole, its subtle tonalities a reference to the sparkling waters the salmon calls home. Woven heel pulls are completed with the succinct END. branding, whilst Reebok’s own graphic arrives in an embroidered iteration to the tongue and heel.
The END. X Reebok Instapump Fury 'Black Salmon' releases 18th March at END. Launches.
2015 - 2017 All Rights Reserved