Recently Pharrell has been announced as G-Star’s Head of Imagination, and has announced this weekend the debut of the Elwood X25 collection. This marks the release of the first project co-created by Pharrell since his appointment as Head of Imagination of the denim brand.
The collection was introduced as a life-sized installation at ComplexCon, a convention and festival that took place in California on Saturday, showing the iconic jeans in 25 colorful prints in an all-natural Alpine-like background. With check, camouflages and traditional
patterns from all over the world, these 25 prints have all been carefully selected by Pharrell himself. The G-Star RAW Elwood X25 collection will be available from select stores and online as of February 2017.