The "tease" is the beginning of something BIG... and Ronnie Fieg's Kith has had all social media outlets in a frenzy by teasing theith upcoming Coca-Cola collection. Lately, Coca-Cola has been part of some big collaboration efforts with streetwear brands and each project has come with massive success.
Kith is known for their extravagant releases and amazing attention to detail when it comes to its products, so we know this release will be just as good. By pulling inspiration from the archives of Coca-Cola, Kith delivers a contemporary assortment of apparel and accessories, which commemorates two recent milestones, the opening of Kith Miami and Kith Aspen.
Broken down into two parts, the first is centered around on the worldwide presence of Coca-Cola, via an array of styles featuring various international Coca-Cola logos, specifically Israel, Japan, Korea, Sri Lanka, Thailand and the U.S. Pieces include denim jackets, pullover hoodies, tees, caps and pins. There's even a special co-branded Coca-Cola glass bottle that will be given to customers with any in-store purchase of the KITH x Coca-Cola collection. The Miami release is highlighted by a Coke Float Bar located in the KITH Treats section, rounding out the multidimensional collaborative experience.
The second half of the collaboration is incorporated into our Aspen initiative. Mirroring the cold climate of the beautiful mountain town, we brings Coke’s classic polar bear story to life through a capsule of sentimental lifestyle product. We’ve reimagined the time-honored Coke Polar Bear likeness through graphic hoodies, tees, beanies, and more. This will mark the first time the Coke Polar Bear has donned different clothing.
The Kith x Coca-Cola Collection releases in its entirety on Saturday, December 31. The first half of the collection will be available at all of Kith’s flagship stores and KithNYC.com. The second half will be available at the aforementioned locations, in addition to the Kith Aspen Pop-Up.
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