We make purchases for our own benefit on a daily basis. There is a theory that state– “Our natural instinct as a human is to first please ourselves, then worry about those around us afterwards.” What if we could change this, what if we purchased a product for ourselves and at the same time received joy for being able to help someone in need? Conscious Step, a philanthropy minded, Sock Company is doing just that.
Three friends - Hassan Ahmad, Adam Long, and Prashant Mehta used a successful Crowdfunding campaign to create the company. While each of the founding members had careers of their own from being a medical doctor, marketing strategist and a finance expert, they each shared a passion to change the world. Conscious Step created 4 different socks to tackle 4 of the World’s toughest concerns – Hunger, Literacy, Planting Trees and HIV awareness. Not to mention, Conscious Step is mindful enough to ensure that all of their manufacturing of their product does not go against what they are working for. As the brand has a responsibility to the Earth by creating a natural sock without hurting the environment.
By partnering with major organizations, Conscious Step biggest marketing factor is Philanthropy. Every sock is paired with a non-profit organization. Their partnership with Action Against Hunger provides 6 meals for every pair of sock purchased. With Trees for the future, 1 pair of socks plants 20 trees. With Room to Read, 1 pair of socks purchased is 2 books for education. And last but certainly not least, with UNAIDS, 1 pair of socks purchased is 1 week of treatment. It is definitely extraordinary how one pair of socks can make a difference.
After reading and dissecting the tremendous goal set for themselves, I felt that Conscious Step was on to something big. My only concern was would the sock live up to the incredible pressure put on them by the organization. After receiving two pair: The Room to Read sock and The UNIAIDS sock, I put them through my normal rigorous test. Starting with the visual test, I found the socks I chose work well in two types of environment. One would be the work place, because of the casual and sleek look. Which would allow you to add some small color to your attire. The second is for casual wear, wearing this sock to a golf event or maybe a luncheon, you would not cause a frown. I also enjoyed the color combinations or each sock, this is a big plus for me.
Stepping back, I examined the socks closer to get a detailed look at the make-up, quality and feel of the sock. Each sock is made up of a seamless 168 needle thread count this give the sock a softer touch but not as soft as a 200 needle thread. However, this sock plays well on the foot and has great durability because of the 168 Needle. After wearing the Room to Read sock for 12 hours, the reinforced heel and toe bed kept my feet from feeling fatigued and hurting during long standing periods. I was convinced the sock was crafted with extremely high grade materials and it would endure whatever was thrown at them.
Pricing is a very important factor when it comes to purchasing a sock and I always take into consideration what a company would charge a potential customer for their product. Currently, Conscious Step has four different styles for purchase and a bundle pack which includes all four styles. Their price point is at about $14.95 per sock and $54.95 for the whole Conscious bundle saving you $4.85. Their price point is a little on the higher end for an affordable sock and you will not get the technology some socks at this price range offer. However, in my own personal opinion when you think of the impact the sock makes, the price is almost irrelevant.
My only concerns with sock is the upper ribbing or lack thereof and the looseness of the collar. Because I have more of an athletic build, the sock would fall after a period of time. For those who are experienced in wearing socks, there is nothing more irritating than having a sock roll or fall down on you throughout the day. Because of the looseness of the collar, I found myself pulling up the sock numerous times during the day. This is merely my opinion because others like the looseness and this would be a great sock for them.
Overall the sock is great and made a lasting impression on me. I truly think Conscious Step is headed in the right direction and up to this point they have been very successful. To take something so small like a sock and give it a purpose that can possibly change the world is amazing to me. I highly recommend Conscious Step not only for the sake of it being a great sock but for the sock that could change the world.
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