Late December adidas released a slew of UltraBOOST 3.0 silhouettes. One of those released during that month happened to be the special edition adidas UltraBOOST 3.0 "Chinese New Year." In two weeks, the biggest holiday in China will kick off, and adidas decided to celebrate the Year of the Rooster with this surprise.
The limited edition shoe features a full multicolor Primeknit upper in a marled red, heather black accents along the ankle and toe box, a black cage overlay and heel counter, multicolor laces and a full BOOST midsole with a black Continental rubber outsole. A special “CNY” logo patch appears on the tongue to celebrate the Lunar New Year.
We love the improvements the 3.0s contain which include a new cage structure, providing improvements in the areas of fit, support and breathability. At first glance, immediately you know this is a special shoe, just from the packaging. A special edition box with an embossed "CNY" on the top and around the corners. Not only does the box come with the embossing but you also get a black and white themed, Chinese style drawing around the lower levels of the box. Inside you get a special wrapping paper that is white on white, but is covered with the same Chinese style drawings. The CNY contains all of the new elements that we come to enjoy from the 3.0 along with a banging colorway that has yet to be seen on the 3.0. On the feet with the right "fit" this is a can't lose silhouette and because I am in China, it makes this limited edition UltraBOOST even sweeter.
The adidas UltraBOOST 3.0 "Triple White" is the third iteration of the adidas flagship runner to adorn "Triple White" colorway. Luckily for you, we were able to get our hands on a pair to bring you our first official unboxing for 2017.
The "Triple White", originally introduced on the UltraBOOST 1.0 in 2015, returns with a whole new Primeknit pattern. The new pattern is probably what sets it apart from its predecessor the most. Instead of a gradient blend of colors on the toebox, we now see more of a smooth blending of the colors throughout the entire upper. The Continental natural rubber outsole provides all-weather traction, while a full-length boost midsole is designed to help you run further with less fatigue.
Anything and everything UltraBOOST is all the rage at the moment. Maybe it is the comfort that is levels above the competition or maybe it is the visual appeal that is second to none. We just love the adidas BOOST line, we love it so much it is our 3rd pair of "Triple White". This is an instant classic and now one our favorite sneakers to wear. One of the most popular shoes in the adidas arensal has made subtle but significant changes. One of the first changes we notice were there primeknit design. As stated above the gradient blend is no longer an option. Now, we see a smooth use of the primary color blended with a secondary color. Another subtle change comes on the cage, the 3.0 silhouettes will feature a frosty/clear cage that should lock down the uppers. Although the changes are subtle they are very noticable, adidas wanted to visually change the shoe but leave the innovative ultraBOOST technology. The best part about the latest iteration of the adidas ultraBOOST is that the price is still the same as the initial release of the ultraBOOST.
You can get the adidas UltraBOOSt 3.0 now at select adidas Running retailers like Foot Locker or online at adidas.com. Retail is set at $180 for men and women.
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