Diamond Supply is celebrating 17 years of originality and product greatness. In 1998, Nick Diamond produced a full range of skateboarding merchandise out of his apartment, which would soon explode into what we know as Diamond Supply Co. He would design t-shirts, hats, accessories and more…and when I say more, I mean so much more. Nike Skateboarding (Nike SB) even wanted a piece of the pie when they came knocking with an idea to collaborate with Nick to create a signature line of Diamond x Nike SB Dunk shoe. The SB Dunk (Tiffany Co. colored) designed by Diamond is one of the must have and herald as the “Grail of SB Dunks” for collectors in the sneaker community. You will not have to look far to find Diamond Supply products, with 3 flagship stores located in Los Angeles, New York and San Francisco, you can also find items in stores like Zumiez , Pac-Sun, Dr. Jays and of course at numerous online retailers.
The company that was featured during the 2015 NBA All-Star game has become a house hold name in the sneaker community. Stance Socks has been pushing the envelope of artistic expression, rolled into a sock. Staying true to their moto “The Uncommon Thread”, Stance is one of the industry leaders in creating unique threads. Their inspirational styling has kick started a sock revolution. Although, Stance is not the first sock company to create a wacky color style or the first sock company plaster a flower print on a sock. However, they are one of first to expose the under developed product category and in 2010, a talented group of guys ventured out to conquer the action-sports sock category.
“Happy Happy Happy”, the famous words spoken by Phil Robertson of Duck Dynasty, can describe the way I felt when I picked up a pair of Happy Socks. The Divided Dots sock takes the traditional look of polka dots and spins it in a unique way.
Before I get ahead of myself, let’s discuss Happy Socks as a company. Happy Socks has been around since the 2008. The company’s founders, Viktor Tell and Mikael Söderlindh had a vision to turn everyday essentials (socks, underwear) into a colorful, high quality and creative must haves. Happy Socks can now be found in retailers in more than 70 countries.
Divided Polka Dot socks are a 3/4 crew length sock, made out of cotton, polyester, nylon and spandex with the main ingredient (if I may) is the amazing combed cotton. What is combed cotton and what makes it so special? Here is a great article that explains the process and gives you plenty of detail of what makes it so special: https://thesocksblog.wordpress.com/2012/08/10/what-is-combed-cotton/
The color of choice for my divided polka dot socks is the cream and blue version. You can also find the black and white color way on the Happy Socks website. The sock is speckled with different size dots that run from the toe area up to the ribbing (We’ll discuss sections of socks later). The interesting part about the sock is the reverse order of the color sequence, oh yeah and it is Unisex (for my women). At first glance, the sock has a uniqueness to it due to the reverse color sequence. It almost look as if you have mismatch socks on. I have to admit once, I put my hands on the sock it didn’t feel as nice as some of the other combed cotton socks I’ve felt. However, once on the feet, Happy Socks feel amazing (well this style). You feet can enjoy the texture of the dots from the inside of the sox, and the materials allows your feet to breathe. The best part about this sock is the versatility, you can take a pair of Jordan sneakers or a nice Cole Haan wingtip and this sock will fit in with either.
Take a look at Happy Socks, those of you who would like to have a nice casual sock that can be worn either to work or while hanging out with friends. At $12 a pair the pricing is spot on and I highly recommend them for those of us, who are on a budget but would like to have a high quality and expensive looking sock. You can find Happy socks at retailers like JC Penney, Saks Off 5th Ave, Nordstrom, Happysocks.com, Amazon.com, and many other retailers.
Being a huge sneaker fan has given me ample opportunity to view some of the latest styles in sock wear. The sneaker community has switched the game up going from wearing boring all black or all white ankle cut and crew socks. To the now amazing and creatively artistic, high fashion crew length socks of today. This isn’t your typical dad’s argyle printed crew length socks (although, I will feature a few), I am talking about the ingenious style of Stance, HUF, Diamond Supply Co., Crooks&Castles and so on. It’s not fair to have a one-sided blog, so I will also dive into some of the subtle styles such as Express, Gap, Gold-Toe, etc.
Each week, I will present a new pair of socks and run through the details of the sock. I will give price, links for purchase, material, product review and hardcore facts about the company. There is so much to cover and I am behind the 8-ball. My goal is to get my hands on various socks ranging in prices from $2.00 - $1100.00…. yes, guys that is ELEVEN HUNDRED DOLLARS for a pair of sock. Am I out of my mind? No, but if I can get my hands on them, I will be sure to give you an extensive review of the world’s most expensive socks. (Yikes, there was only 10 made!)
Welcome to the first installment of Socks Plus Shoes! I will not try to bore you with the normal whoop-blah of “where were socks first born.” However, here is a brief overview of why socks were created:
Socks date back to the stone ages, when our ancestors tied animal skin around their ankle. In the Middle Ages, Hoses (like panty hose) were fitted to cover the lower legs and around the 12th century feet (footies) were added to the hose. In the late 17th century, cotton came into use and the weaving techniques expanded and the world hasn’t looked back since. Socks - the 10th Wonder of the World.
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