Sneaker mega-boutique, Afew visited Sneaker Research Institute in Düsseldorf, Germany to meet Dr. Wefa, the Head Scientist at the institute. With Dr. Wefa's knowledge and Afew's design instruction, the team recreated the Diadora V7000.
To give the V7000 that "Highly Addictive" look and "Sneaker High" feel, the duo had to finish a chemical composition, which included the best quality materials possible, the dynamic silhouette appeal from the Diadora V7000 and a fire colorway.
You’ll find different premium materials all over the V7000, such as Kangaroo leather, Pigskin Suede, furry suede, leather lining and engineered mesh. To go along the premium materials you will also find unique details, like the Pill Logo on the heel, or the all over printed insoles.
To complete the medical story, Afew and the good Dr. Wefa decided to put the "Highly Addictive“ in a medical packaging. Like a pill, you have to pop out the shoes from a blister, that the team designed especially for this project.
This Afew x Diadora "Highly Addictive" collection is scheduled to release on Saturday, April 22nd in very limited quantities only at Afew stores and online via Raffle. Check out the Sneaker Addition Study below and hit the comment section to let us know what you think about this collaboration.
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