Diamond Supply is celebrating 17 years of originality and product greatness. In 1998, Nick Diamond produced a full range of skateboarding merchandise out of his apartment, which would soon explode into what we know as Diamond Supply Co. He would design t-shirts, hats, accessories and more…and when I say more, I mean so much more. Nike Skateboarding (Nike SB) even wanted a piece of the pie when they came knocking with an idea to collaborate with Nick to create a signature line of Diamond x Nike SB Dunk shoe. The SB Dunk (Tiffany Co. colored) designed by Diamond is one of the must have and herald as the “Grail of SB Dunks” for collectors in the sneaker community. You will not have to look far to find Diamond Supply products, with 3 flagship stores located in Los Angeles, New York and San Francisco, you can also find items in stores like Zumiez , Pac-Sun, Dr. Jays and of course at numerous online retailers.
Keeping up with the trends in the industry is the norm, while creating new trends and being the industry standard is a familiar position for Diamond Supply. For those of you who do not know Diamond’s motto, it is “Simplicity Is the Key to Brilliance” and this sock is anything but simple. Many of the designs and color blocking now-a-days has some sort of complexity in it. It seems like the more complex and the more outrageous, the more appeal it has to the consumer. That’s no different with the “Simplicity” collection from Diamond Supply Co., although the name is far from truth of what the collection features.
“Simplicity” is a line that features a diamond print of blue hues, it is supposed to represent the sparkle or top view of a diamond. It is a really interesting design but by looking at the sock, it is unclear. In order to get a better idea of the design, you would have to pick up a different item such as the Simplicity shoes or VVS T-Shirt.
I had to really dig deep and be true to myself when it came to this sock and what I was expecting to get from of it. My expectations are seriously high with it because of the reputation and price points of Diamond Supply. Not to mention, with its unique multi-color, shattered looking print this crew sock grabbed attention from fans all over the world. No wonder this particular its sold out in numerous locations (Just look at it).
At the average price of $14.00, I wonder if the quality and comfort of this sock would be on the level of the competitors. At first glance and feel, the sock seems really thin similar to a dress sock, but there is no way this can be a dress sock because of its wild design (although I feel socks can fit in where and however you make them fit in, whether you dress them down or dress them up. It all depends on the complimenting attire. However, all socks fit into some sort of category ranging from casual, athletic, dress etc.). This did not sit well with me, I was expecting a high level of certainty as to where or what category I would place this sock. The combed cotton was very smooth on the feet, the nylon and spandex works well with the cotton to create a somewhat stretchy and breathable sock. There isn’t a reinforced toe or heel area and the ribbed cuff is a bit weak in the elastic area. Now, I like a sock that can mold to my legs and still keep its snugness for the next time around. Many individuals are not fans of sock cutting into their skin or leaving indentions into their legs. However, you still want to ensure when you put that sock on again it will not slide itself into an unexpected ankle sock.
Diamond Supply Co. like many other brands is incorporating advance technology into their socks such as ventilation systems, grip systems on the footbeds, and reinforcing areas for ultimate lasting comfort. Despite saying all of that, this sock does not have any of it. I was left wondering if this was just a sock created to fill the void within their “Simplicity” collection. Nevertheless, this sock has very complex design details but is simply made. It is a great sock to add to your “wear on special occasions” sock collection. Its at home with all of wild and unique designed socks. I would recommend a pair because of the flare and appeal it has but if you are looking for more than that this is not the sock for you.
For more on the news and updates on Diamond Supply Co., visit http://www.diamondsupplyco.com/diamondlife/
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