Although I do not own a pair, I understand the fascination with custom socks. A question I always asked myself was, “how or why is there an option to make customized socks with all of the crazy sock options available?” Better yet, “why would a person pay for a custom sock?”
Customizing is nothing new, going back to the early ‘80s the sneaker community was the first to adopt this art form. Now, the sock community has embraced this option and it is growing very fast. My twitter and Instagram is filled with different customizing sock companies, but the more and more I dig I realized I’ve only touched a small section of this industry.
From a Sneakerhead Perspective
Sneaker customization makes perfect sense, custom shoes are made to provide a feeling of individuality you stand out from the crowd. I started questioning the sock customization when they started printing the images of a nude Kim Kardashian or Kate Upton on socks and called them custom. I also think when you have the likes of Nike and other major brands printing up designs to match their sneakers, there isn’t really a need for customizing. Unless… you are matching your CUSTOMIZED sneaker, but with less than 2% of the sneaker community ever buying a custom shoe, this is hardly the case. Recently, I came across a sneaker and sock customizer that when you purchase a custom shoe the socks are customized to match for free. Being a sneakerhead, I like to have a distinctive touch, whether socks or shoes, that highlights certain areas of my outfit.
Google loves me and I can’t blame it… I took a small tour of some of the custom sock companies available on the first few pages of my Google search. What intrigued me the most was the unlimited possibilities of possible designs and prints. However, I was a bit unsure when it came to the print quality (of course this is a skewed view because I am only reviewing images of the socks and do not have the actual sock in hand) of some of the designs. I understand the customizer has to have a base sock to work with and the Nike Elite style seems to be the preferred sock. Just be sure you understand that certain custom companies specialize in certain socks, prints or designs. Here is some advice when it comes to the print quality: Find a company that builds a custom sock by using stitching and different color yarn – the graphics and designs should not be in the pressed into the fabrics. This is hard to do but I’ve seen a few companies that make this option available.
We use social media to show off our different styles. We post, like, tweet, and selfie our way to followers and views. Using hashtags allows us to stay within a particular group when searching for keywords. But social media is being used by sock companies and customizers just as if it was being used by an individual. Just search on the #socks and watch the amazing array of socks come flying out of nowhere. The advantage here is the exposure, with hundreds of millions of users on social media sites every day. Being discovered is easy now and custom sock companies are running right along with the big boys.
Here are a few custom sock companies to look up on Instagram:
I think customizing a sock is great for school fundraising and charity events. I also believe it takes away from manufacturers creating their own specialized designs. However, there is always a need for something different and this maybe the best way of doing it. What do you think – Customize or not?
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