HighTimes: Making a Political Fashion Statement With Their Spring '17 "Light It Up Rebel!" Collection
As the makeup of the fashion beast morphs from industry-led institution into a more consumer dictated dialogue, designers and brands are adapting in different ways. While some redirect their focus towards China, making collections more palatable for the booming Asian market, others are digging deeper into what they know best—taking cues from the streets and harnessing the spirit of unrest to make a statement.
The Vogue of the cannabis industry, High Times Magazine, now fast approaching its 45th year of publication, has a pilot’s view of their "Light It Up Rebel!" Collection. Following the legalization of cannabis for both recreational and medical use in a growing number of states, the print-porn worthy leaves of the plant were seen being infused in all things from Michelin-rated meals, to Fashion Week offerings. The High Times' THC hoodie is on models at NYFW, kids at grimy skate parks, Jewish kids driving around Beverly Hills, the Wall Street guy on the weekend. There are even the coaches jacket on a grandmother in Colorado. This collection is following a special collaboration with artist Ron English that was super successful, so High Times wants to keep finding the folks that really understand the culture and explore making cool shit with them, be that Vetements or Vans.
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