New York creative agency Johannes Leonardo blew away the Music category at this year's Cannes Film Festival, thanks to an assist from Frank Sinatra, whose iconic song "My Way" was featured in adidas Originals' "Original Is Never Finished" campaign. Coinciding with the airing of the Grammy Awards back in February, the campaign featured musical luminaries that included Snoop Dogg, Desiigner and MadeinTYO, alongside a reinvention of one of the most overplayed tunes from the American songbook. The main takeaway of the campaign? Originality doesn’t have to mean being first.
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