adidas today introduces 36 HRS, the latest collection from adidas Athletics featuring the first fully Primeknit hoodie and pants. The line, designed for athletes on the move, contains the most premium materials in a Z.N.E. to date.
To introduce the new collection, adidas partnered with the CNCPTS retail team in Boston to create and host a fully immersive event spanning across 36 hours. Recreating aspects of the athlete’s experience when traveling for an away game, the activation started with a trip to New York for select content creators, including DJ Brittany Sky, rapper Bia and photographer Ryan Parrilla and others, to see the Boston Celtics and Brooklyn Nets game.
The Z.N.E. Hoodie has pre-shaped sleeves which provide additional freedom of movement. The breathable material makes for a comfortable travel experience and because Primeknit is light and wrinkle-proof, the hoodie and pants are easy to pack and fold. High-level craftsmanship is evident throughout, with quality knitting techniques and premium bonding details providing a blend of aesthetic benefits to the wearer. The hoodie retails for $180 and the pants for $120.
The 36 HRS collection is available starting Dec. 4 on adidas.com, select adidas stores and select fashion boutiques including adidas x CNCPTS.
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